Taleb Rifai applauds Bhutan’s sustainability and quality tourism model
The World Tourism Organization (UNWTO) Secretary-General, Taleb Rifai, has expressed his support for the long-term tourism policy of Bhutan, with its focus on sustainability and quality, on an official visit to the country where he met with acting Prime Minister, Lyonpo Yeshey Zimba
The Royal Government of Bhutan considers tourism “a window of opportunity for the future of Bhutan” said Lyonpo Yeshey Zimba, during his meeting with Mr. Rifai. Lyonpo Yeshey Zimba pointed to tourism’s contribution to the economic security and Gross National Happiness – Bhutan’s measure of wellbeing – of the Bhutanese people. Continue reading UNWTO applauds Gross National Happiness country
The government and the stakeholders agree on an ambitious plan to bring in 100,000 high-end tourists by year 2012.
Bhutan will be sold as a high quality and low impact tourist destination which draws visitors throughout the year by building the necessary infrastructure, setting high benchmarks for delivery of services, diversifying products, and ensuring that its benefits reach a larger segment of the population.
The consultative meeting between the stakeholders of tourism and the government in Thimphu yesterday decided on numerous reforms that will take the industry forward in the years to come. Bhutan will be positioned as a responsible, unique, authentic and quality destination anchored on GNH philosophy with minimum negative impact on natural and cultural heritage. A nine-pronged approach will be adopted to bring in 100,000 tourists by 2012. These include developing an additional 2-3 circuits, promoting new products and defining Bhutan’s brand identity, value proposition and market to target audience. Aviation capacities will be built internationally and locally with domestic helicopter/airline services commencing soon to key destinations.
Continue reading Bhutan Revises Tourism Policy
Although not on schedule, Bhutan will have two operational domestic airports in Bumthang and Trashigang by 2010, according to the department of civil aviation (DCA).
The aviation department will present to the cabinet, some time this week, an identified site for the construction of an airport in Bumthang.
DCA director general, Phala Dorji, said that Bathpalathang has been identified on the basis of its low operating costs and high safety characteristics. Nine sites in Bumthang were studied. DCA expects a decision from the cabinet by next week. Continue reading Bhutan to have 2 domestic airports by 2010
Lotay Rinchen obtained MA Degree in Sustainable International Development from Brandeis University. Previously, he worked as a budget officer in the ministry of Finance for the Royal Government of Bhutan. His strong personal passion and professional background in sustainable tourism, community development and youth empowerment have led him to team up with his brother and launch a sustainable travel venture: Bridge To Bhutan (B | | B).
Bridge To Bhutan is a responsive tourism company that focuses on connecting global travelers with the spirituality and vitality of touring the Land of the Thunder Dragon. For more information you can also visit the (B | | B) Blog. Elevate Destinations has partnered with Bridge To Bhutan to offer two spectacular adventure itineraries (Trail Itinerary and Journey Itinerary) in this responsive travel realm. Continue reading Bridge To Bhutan