Sustainable Tourism

UNWTO applauds Gross National Happiness country

Taleb Rifai applauds Bhutan’s sustainability and quality tourism model

The World Tourism Organization (UNWTO) Secretary-General, Taleb Rifai, has expressed his support for the long-term tourism policy of Bhutan, with its focus on sustainability and quality, on an official visit to the country where he met with acting Prime Minister, Lyonpo Yeshey Zimba

The Royal Government of Bhutan considers tourism “a window of opportunity for the future of Bhutan” said Lyonpo Yeshey Zimba, during his meeting with Mr. Rifai. Lyonpo Yeshey Zimba pointed to tourism’s contribution to the economic security and Gross National Happiness – Bhutan’s measure of wellbeing – of the Bhutanese people. Continue reading UNWTO applauds Gross National Happiness country

Bhutan – The Last Shangri-La video

Low volume is now low impact-But value stays high

Bhutan’s much lauded tourism policy, is not anymore “high value, low volume.” It’s now “high value, low impact.”

The “low impact” on culture and environment as the tourism council of Bhutan (TCB) calls,” has come at a time when the government has committed to increase the “volume” of tourists visiting Bhutan. In the next two years, it aims to bring in 100,000 tourists, which is about one-sixth of the country’s population.

For more than three decades, the policy of “low volume” has regulated tourist arrivals in the country. With that, it minimised the “impact” and brought in a “manageable” number that its limited infrastructure could support. Bhutan otherwise has no restriction on the number of tourists visiting. Continue reading Low volume is now low impact-But value stays high

Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

“The Magic Of Gross National Happiness” book launch

At the launch: Unveiling the magic of GNH

Book Launch 11 September, 2010 – An American author who journeyed through Bhutan to explore what the mystical kingdom bore, was intrigued to find “The magic of gross national happiness” that soon translated into book.

This was the fifth book Doris Lee McCoy authored, which was launched at the Tarayana foundation conference hall yesterday.

Doris said people across the world were beginning to realise the importance of happiness.

“We have 26 happiness clubs in America,” she said.

Bhutan, she said, was the eighth happiest nation in the world, while America stood 23rd, Germany 35th, and England 41st. Continue reading Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

Nomadic community gears up for guests/tourists

Around 46 locals are being trained as cooks and guides for tourists

Merak-Sakteng : Around 46 Merak and Sakteng locals will be trained to guide tourists and cook, as the nomadic community in north eastern Trashighang opens officially to tourists next month.

A team of around eight experienced guides and trekking cooks is conducting the training for 15 days each in Merak and Sakten for 10 local guides and 36 cooks, said a tourism council of Bhutan (TCB) official. The training starts today.

Of the 10 would be local guides, eight are class XII dropouts, and the rest are classes IX and X dropouts. “The cooks will be trained in preparing both continental and local food that blend with the tastes of tourists,” a TCB official said. Continue reading Nomadic community gears up for guests/tourists

Bhutan Revises Tourism Policy

The government and the stakeholders agree on an ambitious plan to bring in 100,000 high-end tourists by year 2012.

Bhutan will be sold as a high quality and low impact tourist destination which draws visitors throughout the year by building the necessary infrastructure, setting high benchmarks for delivery of services, diversifying products, and ensuring that its benefits reach a larger segment of the population.

The consultative meeting between the stakeholders of tourism and the government in Thimphu yesterday decided on numerous reforms that will take the industry forward in the years to come. Bhutan will be positioned as a responsible, unique, authentic and quality destination anchored on GNH philosophy with minimum negative impact on natural and cultural heritage. A nine-pronged approach will be adopted to bring in 100,000 tourists by 2012. These include developing an additional 2-3 circuits, promoting new products and defining Bhutan’s brand identity, value proposition and market to target audience. Aviation capacities will be built internationally and locally with domestic helicopter/airline services commencing soon to key destinations.

Continue reading Bhutan Revises Tourism Policy

Guided visit reveals a lost-in-time Bhutan

By Chris Guillebeau, Special to The Oregoni…

December 11, 2009, 1:57PM

Most visits to Bhutan either begin or end with a half-day trek up to the Taktshang Monastery, also known as the Tigers Nest. Photo by Phuntsho Norbu

You know India, and you’ve heard of Tibet — but you may not be familiar with a smaller country in South Asia that attracts far fewer visitors. To go back in time, you’ll need to get off the typical Asian backpacker route and head to the remote kingdom of Bhutan.

Over five days in late August, I trekked mountains, paid respects at Buddhist temples and saw a country many people back home had never heard of. It’s not the easiest place to get to, and it’s not known as a budget destination, but I found it to be worth the hike and the expense. Continue reading Guided visit reveals a lost-in-time Bhutan

Bhutan to organize first nomadic festival

The first three-day nomadic festival will be held at Wangchuck Centennial Park in Bumthang starting December 26.

Nomads from all over Bhutan will come together dressed in their attires representing their regions and exchange their cultures and traditions.

Hundreds of nomads from Haa, Paro (Soi Yaksa), Thimphu (Naro), Gasa (Laya), Wangduephodrang (Sephu), Bumthang (Chhokhor, Tang, Shingkhar), Trashiyangtse (Bomdeling) and Trashigang (Merak and Sakten)will be participating.

During the three-day festival, various activities like awareness campaign on post-harvest of cordyceps, food safety and hygiene, yak and horse riding competition, yak bull lassoing, yak calf weight guessing and yak milking will be carried out. Traditional sports like dego, khuru, soksum and archery along with traditional songs and dances will be played. Continue reading Bhutan to organize first nomadic festival

The cost of unsustainable lifestyle!

What is the Story of Stuff?

“From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.” Source: www.storyofstuff.com

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Two new trekking routes

UPSCALE TRAIL – Lodge-based trekking routes will minimise litter at least

The tourism council of Bhutan (TCB) has identified two additional trekking routes in Wangduephodrang and Bumthang. The Dhur tshachu in Bumthang and Gangtey in Wangduephodrang, TCB said, would give tourists both natural and cultural visiting experience.

The trekking route to Dhur tshachu, starting from Dhur village, about 30 km from Chamkhar town, would take three days to the hotspring on foot. The whole area falls under the Wangchuck centennial park. The Gangtey trail starts from Gangtey and covers four villages (Phobjikha, Gogona, Khotakha and Rubisa).

The Dhur tshachu trail in Bumthang will benefit Dhur village, while the Gangtey trail in Wangduephodrang will benefit five villages (Gangtey, Phobjikha, Gogona, Khotakha and Rubisa). Continue reading Two new trekking routes