Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

“The Magic Of Gross National Happiness” book launch

At the launch: Unveiling the magic of GNH

Book Launch 11 September, 2010 – An American author who journeyed through Bhutan to explore what the mystical kingdom bore, was intrigued to find “The magic of gross national happiness” that soon translated into book.

This was the fifth book Doris Lee McCoy authored, which was launched at the Tarayana foundation conference hall yesterday.

Doris said people across the world were beginning to realise the importance of happiness.

“We have 26 happiness clubs in America,” she said.

Bhutan, she said, was the eighth happiest nation in the world, while America stood 23rd, Germany 35th, and England 41st. Continue reading Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

Nomadic community gears up for guests/tourists

Around 46 locals are being trained as cooks and guides for tourists

Merak-Sakteng : Around 46 Merak and Sakteng locals will be trained to guide tourists and cook, as the nomadic community in north eastern Trashighang opens officially to tourists next month.

A team of around eight experienced guides and trekking cooks is conducting the training for 15 days each in Merak and Sakten for 10 local guides and 36 cooks, said a tourism council of Bhutan (TCB) official. The training starts today.

Of the 10 would be local guides, eight are class XII dropouts, and the rest are classes IX and X dropouts. “The cooks will be trained in preparing both continental and local food that blend with the tastes of tourists,” a TCB official said. Continue reading Nomadic community gears up for guests/tourists

How much is too many? Tourists

The trickle down effect

The ministry of agriculture and the tourism council of Bhutan signed a memorandum of understanding to open protected areas for tourists. The idea is to diversify tourism and ensure that local community derives the benefit of the industry that generates the second highest income for the government, after hydropower. Continue reading How much is too many? Tourists

Bhutan Tour and the Daily Tariff

Can Bhutan bring in more tourists at a higher tariff? According to a majority of tour operators in the country that today number around 300 it may not be possible.

In other words, it’s going to be difficult to meet the government’s target of bringing in 100,000 dollar paying tourists by 2013, when the official tariff goes up from USD 200 to USD 250 a day.

Given the existing policy of ‘high value low volume’ tourism, USD 200 a day is generally seen as expensive, because it is assumed to be the cost of the daily visa fee.

It’s surprising that, even after all these years of opening up to tourism, most prospective tourists do not know that the USD 200 a day also covers the cost for food, lodge, transport and guide services. There’s a serious communication gap that needs to be bridged.

Still, the notion that tourists may decide to go some place else instead of coming to Bhutan because official tariffs have gone up by USD 50 does not sound convincing, when every blessed year Bhutan keeps featuring as one of the top tourist destinations in the world. Continue reading Bhutan Tour and the Daily Tariff

Bhutan hopes SAARC summit would boost tourism

Thimpu, April 25 (IANS): Bhutan hopes the upcoming 16th summit of the South Asian Association for Regional Cooperation (SAARC) here will help revive the country’s jaded tourism industry.

For the first time, this Himalayan kingdom will host a summit of the eight-member grouping April 28-29. The summit will mark the 25th year of the establishment of the regional body.

The tourism sector has been a nonstarter in Bhutan due to limited resources and lack of infrastructure, although the country is endowed with beautiful landscapes and rich wildlife.

Bhutan now hopes more foreign tourists would visit this landlocked country after it gets wide publicity during the summit.

The authorities in Thimpu have already gone into a rigorous drive to upgrade the infrastructure in view of the international conference.

Markets, restaurants and hotels were renovated to show the warm hospitality of the people of Bhutan when the dignitaries would come here for the summit, Kinley Dorji, secretary at Information and Communication Ministry, told Xinhua.

The infrastructure that has been upgraded would serve the tourism sector in the future, he said.

According to National Statistics Bureau of Bhutan, tourist arrival in the country is increasing every year. In 2009, more than 28,000 tourists visited the country, compared to 27,636 in 2008.

‘Within three years, we are hoping to increase tourist arrival by three times to 100,000 annually,’ said Dorji.

Since 1947, Bhutan has followed a ‘high value, low volume’ tourism policy, he added.

Tourists’ arrival in the country has been within the capacity of its socio-cultural and natural environment to absorb visitors without negative impacts. Tourism is Bhutan’s largest commercial source of convertible currency earnings.

Source: Yahoo News

Bhutan to allow 100% FDI for 5-star luxury hotels

Hundred percent foreign investment will be allowed in the construction of five-star hotels in Bhutan on a selective basis to overcome the shortage of financial capital in the domestic market and up the quality of services pro­vided to tourists visiting Bhutan.

However, in the four-star hotel category, as sug­gested by the hoteliers, the government agreed that foreign investments will be allowed up to 70%, in order to create opportu­nities for the local entre­preneurs. Continue reading Bhutan to allow 100% FDI for 5-star luxury hotels

Bhutan Revises Tourism Policy

The government and the stakeholders agree on an ambitious plan to bring in 100,000 high-end tourists by year 2012.

Bhutan will be sold as a high quality and low impact tourist destination which draws visitors throughout the year by building the necessary infrastructure, setting high benchmarks for delivery of services, diversifying products, and ensuring that its benefits reach a larger segment of the population.

The consultative meeting between the stakeholders of tourism and the government in Thimphu yesterday decided on numerous reforms that will take the industry forward in the years to come. Bhutan will be positioned as a responsible, unique, authentic and quality destination anchored on GNH philosophy with minimum negative impact on natural and cultural heritage. A nine-pronged approach will be adopted to bring in 100,000 tourists by 2012. These include developing an additional 2-3 circuits, promoting new products and defining Bhutan’s brand identity, value proposition and market to target audience. Aviation capacities will be built internationally and locally with domestic helicopter/airline services commencing soon to key destinations.

Continue reading Bhutan Revises Tourism Policy

Why should you visit Bhutan? What is unique?

Why should you go to Bhutan?

Whenever people (outside Bhutan) hear that I am from Bhutan, they immediately ask me “where is Bhutan?” followed by if they should go Bhutan. The answer to the first questions is simple and now growing roots in the minds of many outsiders as many Bhutanese venture out. They now know that Bhutan is somewhere in the Himalayas and not in the Pacific.

The next question: “So why should I go to Bhutan?” I have been asked this questions several times now that I am living outside Bhutan. In fact, if I got a dollar every time someone asks me this question I think I would be a rich man by now. So here I will try to reason out why you should go to Bhutan.
Bhutan is a tiny country (only about 46,000 sq. km) with [less than about 1 million people.] It is situated in the foothill of the world’s greatest mountains, the Himalayas. It is bordered on the north by Tibet (now part of China) and on the other sides by India. Bhutan is a very INDEPENDENT country. It became a kingdom in 1907 (i.e. 40 years before India got independence from British rule). Before that different parts of Bhutan were ruled by different local governors. I am so happy to point out that Bhutan was never colonized either by British or Japanese. Although small, Bhutan has lot to offer the travelers. Some of these reasons why you should visit Bhutan are listed below (not in any particular order though): Continue reading Why should you visit Bhutan? What is unique?

From Bangkok to Shangri-la: About Bhutan

From Bangkok to Shangri-la by Roger Beaumont*

27th Dec., 2009: I have wanted to visit Bhutan since I was 10 years old after being enchanted by a feature in a National Geographic magazine. So when destiny called on the phone to my studio in Bangkok last May, asking if I would be interested in helping The Centre for Bhutan Studies (CBS) and the United Nations Development Programme with an upcoming Democracy Conference in Paro, I shouted so loud in delight the house cat kamikazed through a glass screen and landed startled in shards of glass on top of a car in the soi below. I haven’t seen it since.

But between that phone call, the missing cat, and seeing Mt Everest and the mighty Jomolhari out of the Druk Air window three months later, it was all a true lesson in Buddhist patience.

At one point, I was asked to send a scan of my passport. I was in England at the time, away from my own computer and gadgets, so a friend of my mother’s offered to help. He is 86, and had just bought a scanner. He had been practising.

“I think we’ve got it,” he said, placing his third glass of wine on the desk. He then pressed send. Three days later, we received an email from the CBS, saying: “Thank you very much for the delightful picture of a tin of Heinz Baked Beans.”

When I arrived in Bhutan, the CBS was unable to find a place for me immediately, so I made base camp in the Thimphu Hotel for the first few days. It was cheap, loud and cheerful; a mix of Tibetan plumbing (no water, an alarming clanging of pipes, then a sudden, scalding torrent), slow service, and big smiles. I bought a small side-lamp; the connection started smoking. Then the toilet flushed on its own volition. I didn’t dare turn the TV on.

ROOM WITH A VIEW: The view from a temple Continue reading From Bangkok to Shangri-la: About Bhutan

Guided visit reveals a lost-in-time Bhutan

By Chris Guillebeau, Special to The Oregoni…

December 11, 2009, 1:57PM
tigers-nest.jpg
Most visits to Bhutan either begin or end with a half-day trek up to the Taktshang Monastery, also known as the Tigers Nest. Photo by Phuntsho Norbu

You know India, and you’ve heard of Tibet — but you may not be familiar with a smaller country in South Asia that attracts far fewer visitors. To go back in time, you’ll need to get off the typical Asian backpacker route and head to the remote kingdom of Bhutan.

Over five days in late August, I trekked mountains, paid respects at Buddhist temples and saw a country many people back home had never heard of. It’s not the easiest place to get to, and it’s not known as a budget destination, but I found it to be worth the hike and the expense. Continue reading Guided visit reveals a lost-in-time Bhutan