Interview with Jordan Tourism Board’s Managing Director
I met Jordan Tourism Board’s managing director Nayef Al-Fayez in April 2011, during the “Restoring the Journey” trip to Jordan and Egypt. (May 18, 2011, By Leslie Koch)
What is the goal behind your blogger outreach campaign?
Bloggers differ from traditional media outlets because they give a more realistic, firsthand account of the country they are visiting, especially in times of special circumstance. What is more, their coverage is more immediate and can sometimes be more influential. People can relate to the person writing the blog and can depend on their honest, unbiased perspective. A blogger’s integrity is closely tied to their ability to provide a real, honest and unselfish view of their experience; it is what makes people relate. We needed people whose opinions are highly-regarded and genuine to make sure people trusted that Jordan was indeed safe, and not only that, but that it had so much to offer, any time of the year.
What is also great about bloggers is their continued interaction with their audience and their sincere recommendation of a country or experience if they truly believe in it. It’s like getting a recommendation from a friend you trust, as opposed to reading a recommendation in a mass-produced magazine. Continue reading The Value of Blogger Press Trips