I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching classes on design, calligraphy and illustration to support tuition in college, I referenced some imagery from Bhutan in our exploration of design strategy. The idea of the power of writing, in prayer wheels, as a device of spiritual magnitude was part of that study – the wheel turns, the prayers unfold, visions emanate, dreams emerge, answers are found.\u00a0 There is profound power in that concept – and I\u2019ll never forget that time, nor my firsthand experience of seeing this in Bhutan, finally, after all these years. <\/span><\/p>\nThe beauty of this premise is found everywhere in Bhutan; the wheel of prayer –\u00a0it\u2019s at the heart of the spirit of this amazing land. And that\u2019s what I came looking for – to find the spirit of the people and the vision of this explication in every detail of their lives. And this can be found in the simple, honest character of the food, the music, poetic refrains, mysticism, the deeply enriched and symbolically profound nature of the arts, the potent structures of the dzong and the stable siting and earthbound permanence of the villages. While there are surely plenty of examples of the power inherent in the cultures of the Himalayas, these characteristics are distinct to Bhutan.<\/span><\/p>\nBut what I noted in the experience of being there – digging deep into the culture, the homes, the people, the vistas and temple compounds with my guide Tsewang Nidup – I sensed that ever-present fascination with the west and modern culture. And it\u2019s surely inescapable, the drive to modernize is indomitable. <\/span><\/p>\nThere are components to this action that are, as well, permanently capable of disabling the spirit of Bhutan. Isn\u2019t it always so that the grass is greener on the other side? But the challenge is that exposure to the ravenous character of \u201cthe other side\u201d is hardly green. In fact, it\u2019s capable of draining the verdant landscape of the spirit of what lies in its manifold valleys and mountains – as well as the intrinsic, discrete qualities of this mountainous fortress of beauty. Why, fortress? Because Bhutan has the potential of being the last stronghold in the world of cultures, that are increasingly self-same – they are all after the same \u201cother side\u201d of technology, global commerce, product diffusions and the hungry gravity of dissipation of ethnic and anthropological certainty. <\/span><\/p>\nWhat I believe, and what\u2019s been proven in the decades of work that I\u2019ve been involved with in creating strategies for messages and visualizations for organizations, is that there is potential in the story, Bhutan\u2019s heart full, spiritual story, that can lie at the centre, the courage of the strengthening evolution of this country – its spirituality, its communities and movements to slowly fold in the character of the engaged world. What I believe, in advancing the nature of Bhutan\u2019s national happiness indices, is that creating – evolving – the spiritual character of the story, Bhutan\u2019s story, will aid in stabilizing direction, but avoiding the travails that have beset so many other countries. Once virginal, Bhutan\u2019s quiet legacy – the transgressions of industrial rapacity will completely eradicate the very heart of Bhutan. And this travesty has happened over and over again – in that quest by emerging nations to find \u201cthe other side\u201d, where the grass is supposedly more lushly fertile. <\/span><\/p>\nWhat I reference is national pride of deep character of Bhutan and its people – the jewelled lotus of the spirit of Vajrayana Buddhism and the power that infuses virtually every detail of living there. And what story is there, something that speaks to the pride of culture – and the strength of it. This spirituality is something powerful, and empowering, given the profound depth of the character that permeates all things Bhutanese. <\/span><\/p>\nWhat my sense is that there needs to be a balance in surveying the power of the western magnetism, coupled with the beauty of this visionary story that reaches back centuries into the furthest ranges of the Himalaya. The story is about heart and soul, and one that is contained within a uniquely mountain-locked visage.<\/span><\/p>\nThat heart full character should be allowed to carefully manifest itself in the consideration of every new development strategy – architecture, city planning, marketting presentation, revelation of cultural experiences and the pursuit of new tourist options. What is the story of Bhutan that can be held by the Bhutanese, and thereby purveyed to the visitor? It is one of authenticity, care in maintaining that solidly held vitality, deeply envisioned spirituality and how these elements might be told as a story, that is embraced by the Bhutanese themselves, as their treasure – and part of the brand, the fire, of the country in expressing itself to the outside world. <\/span><\/p>\nYou, the visitor, go there, to Bhutan, because of these things – and this is held to be the hearth, the warming potency of the draw. Once this is drawn, as a line of spirit, a story, it should be held as the same empowerment that is found in gross national happiness. That story permeates everything. That story is part of the marketing of the country, the spirit of all development and planning, the definition of tourist offerings, the incipient power of the draw – the line drawn, that is part demarcation of boundary, part the power of consciousness of a beautiful people who emanate that especial character that will continue to enchant the world. <\/span><\/p>\nContributed by Tim Girvin, Principal, Girvin Creative Intelligence for Kuensel, Bhutan’s newspaper. Tim Girvin was a guest of Bridge To Bhutan while in Bhutan. http:\/\/www.girvin.com\/trial-blog\/?p=620<\/em>
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