{"id":15168,"date":"2022-07-07T05:53:00","date_gmt":"2022-07-07T05:53:00","guid":{"rendered":"http:\/\/bridgetobhutan.com\/blog\/?p=15168"},"modified":"2022-07-07T12:32:37","modified_gmt":"2022-07-07T06:32:37","slug":"famous-for-happiness-and-limits-on-tourism-bhutan-will-triple-fees-to-visit","status":"publish","type":"post","link":"https:\/\/bridgetobhutan.com\/blog\/2022\/07\/07\/famous-for-happiness-and-limits-on-tourism-bhutan-will-triple-fees-to-visit\/","title":{"rendered":"Famous for Happiness, and Limits on Tourism, Bhutan Will Triple Fees to Visit"},"content":{"rendered":"\n<p>As Venice and other European hot spots explore permit systems and daily fees to limit the number of tourists, the tiny Buddhist kingdom will require a $200 tax on international visitors when it reopens this fall.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2022\/07\/01\/travel\/xxBhutan-1\/merlin_125652605_b39f8223-498c-4f81-9a6c-739a21af949f-articleLarge.jpg?quality=75&amp;auto=webp&amp;disable=upscale\" alt=\"The Buddha Dordenma statue overlooks Thimphu Valley in Bhutan.\" width=\"688\" height=\"459\"\/><figcaption>The Buddha Dordenma statue overlooks Thimphu Valley in Bhutan. Credit&#8230;Gilles Sabri\u00e9 for The New York Times<\/figcaption><\/figure>\n\n\n\n<p>The tiny Buddhist kingdom of Bhutan on the eastern edge of the Himalayas, often referred to as \u201cthe last Shangri-La\u201d for its abundance of natural beauty, sustainable development and rich cultural heritage, has long resisted the quick financial returns of mass tourism in favor of conservation. The approach is aligned with a cultural philosophy where the country\u2019s wealth and prosperity is&nbsp;<a href=\"https:\/\/www.nytimes.com\/2017\/01\/17\/world\/asia\/bhutan-gross-national-happiness-indicator-.html\">measured, through a national happiness index<\/a>, as an alternative to the gross domestic product.<\/p>\n\n\n\n<p>Since 1974, the year when foreigners were first permitted to visit Bhutan, the country has had a unique&nbsp;<a href=\"https:\/\/www.tourism.gov.bt\/about-us\/tourism-policy\" rel=\"noreferrer noopener\" target=\"_blank\">\u201chigh value, low volume\u201d tourism policy<\/a>, requiring international visitors to pay at least a daily rate of $250 that covered accommodations, meals, a mandatory tour guide and included a $65 \u201csustainable development fee\u201d to the government. The package-like approach was aimed to preserve the natural resources of the country by limiting the number of international visitors and controlling where they went. While some tourists complained of poor hotel plumbing, slow internet access and bland food, many appreciated the ease of the predetermined tours.<\/p>\n\n\n\n<p>Now as the government of Bhutan prepares to reopen its borders on Sept. 23, it has overhauled the tourism system and will significantly raise the cost to visit. Visitors no longer need to be on a package tour, but they will now have to pay a $200 daily fee directly to the government, and pay separately for their accommodation, meals, tours and other travel expenses. The new policy, officials say, will rebrand Bhutan as \u201can exclusive destination,\u201d attracting \u201cdiscerning tourists\u201d who will have access to a wider range of higher-quality services.<\/p>\n\n\n\n<p>\u201cCovid-19 has allowed us to reset, to rethink how the sector can be best structured and operated, so that it not only benefits Bhutan economically, but socially as well, while keeping carbon footprints low,\u201d said Dr. Tandi Dorji, Bhutan\u2019s foreign minister and chairman of the&nbsp;<a href=\"https:\/\/www.tourism.gov.bt\/\" rel=\"noreferrer noopener\" target=\"_blank\">Tourism Council of Bhutan.<\/a>&nbsp;\u201cIn the long run, our goal is to create high-value experiences for visitors, and well-paying and professional jobs for our citizens. \u201d<\/p>\n\n\n\n<p>But many tour operators express anxiety over the change. They are worried that the new structure will leave them without any business \u2014 uncertain whether they will be able to attract a sufficient number of tourists with the higher fee, or if tourists will even require their services at all, now that they will have the option to book directly through hotels, tour guides and the like.<\/p>\n\n\n\n<p>\u201cJust when we thought we were seeing the light at the end of the tunnel after two-and-a-half years of being out of business, the government\u2019s tourism amendment bill has thrown us back in the darkness and we have no idea how to go about it,\u201d said Pelden Dorji, the chief executive officer of the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/bhutantravelclub.com\/\" target=\"_blank\">Bhutan Travel Club,&nbsp;<\/a>a company that specializes in adventure travel experiences.<\/p>\n\n\n\n<p>Mr. Dorji has already received cancellations from groups that had booked, but not paid for, packaged trips they had scheduled later in the year. He said the group members felt that they could not justify paying an additional $200 a day on top of the other expenses that had been agreed upon as part of the previous package deal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"link-4e4f3cff\">\u2018Deep love and respect for nature\u2019<\/h2>\n\n\n\n<p>Under the previous policy, all bookings and payments had to be made through registered local tour operators, who were required to organize a prearranged itinerary with fixed dates and overnight stops.<\/p>\n\n\n\n<p>\u201cIt\u2019s basically a package tour that lets you see an authentic, untouched corner of paradise while protecting itself from being invaded by tourists,\u201d said Megan Petersen, 44, a London-based makeup artist who visited Bhutan in 2017. \u201cIt\u2019s genius and places with overtourism problems should use the same model.\u201d<\/p>\n\n\n\n<p>Ms. Petersen spent eight days exploring Bhutan with her sister, trekking through forests and mountain meadows, hiking to cliff-side temples and meeting local communities in remote villages. Throughout their trip, they camped and stayed in basic three-star accommodations. Everything was included in their package.<\/p>\n\n\n\n<p>\u201cThe lodges and food were pretty average, but that just added to the experience of being able to experience the real community and culture without the fake tourist treatment,\u201d Ms. Petersen said. \u201cWhat makes Bhutan so special is the kindness and spirituality of its people and their deep love and respect for nature and their land.\u201d<\/p>\n\n\n\n<p>Government officials say the previous policy discouraged additional out-of-pocket spending, as many travel agents would assemble their trip activities, food and other offerings to not exceed the $250 daily rate \u2014 the practice effectively turned the policy\u2019s minimum rate into the maximum.<\/p>\n\n\n\n<p>\u201cThe policy caused more misunderstandings than understanding and it has resulted in lowering the services that we are potentially able to offer,\u201d said Prime Minister Lotay Tshering.<\/p>\n\n\n\n<p>Under the revised tourism bill, which was passed by the Bhutanese parliament last month, Bhutan will be able to reinvest \u201cin bringing up the quality of tourism products, especially in terms of training our guides, bettering the quality of our hotels, restaurants and food, while preserving the pristine environment that we have for generations to come,\u201d the prime minister said.<\/p>\n\n\n\n<p>One of the government\u2019s main priorities, Dr. Tshering said, is to invest in waste management infrastructure and protect Bhutan\u2019s biological corridors, nature parks and main cultural assets. Bhutan\u2019s constitution mandates that 60 percent of the country\u2019s land must be under forest cover and maintains strict laws to protect and uphold its carbon-negative status.<\/p>\n\n\n\n<p>\u201cThis all costs money,\u201d Dr. Tshering said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"link-1e948fdf\">\u2018Why fix something that is not broken?\u2019<\/h2>\n\n\n\n<p>While Bhutanese travel representatives had expected some reforms to the country\u2019s tourism policy, the threefold increase to the government\u2019s sustainability tax came as a shock, with many fearing that the new model will turn tourists toward cheaper destinations at a time when the country is desperate for tourism dollars to boost its post-pandemic recovery.<\/p>\n\n\n\n<p>Tourism revenue is a key contributor to Bhutan\u2019s economy, making up 6 percent of the country\u2019s gross domestic product. Some 29,000 tourists visited Bhutan in 2020 before the borders were shuttered in March of that year, and generated a revenue of $19 million. In 2019, 315,599 tourists visited, earning the tourism industry $225 million, according to the Tourism Council of Bhutan. The kingdom eased its travel restrictions earlier this year, allowing in foreign visitors on a case-by-case basis and requiring them to quarantine.<\/p>\n\n\n\n<p>Tourism operators argue that the minimum package framework incentivized tourists by including all essential services.<\/p>\n\n\n\n<p>\u201cEveryone is asking, \u2018why fix something that is not broken?\u2019\u201d said Lotay Rinchen, co-founder of the tourism company&nbsp;<a href=\"https:\/\/www.bridgetobhutan.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Bridge To Bhutan, Bespoke Mindful Journeys<\/a>. It \u201cprotected the travel industry and ensured a certain level of quality and business,\u201d he said of the prior system.<\/p>\n\n\n\n<p>Mr. Rinchen was always in favor of increasing the price of the minimum fee. But without the requirement of the package structure, he says he anticipates the Bhutan brand will be harder to sell. He has started to explore the possibility of offering luxurious products to lure in tourists willing to pay the higher costs, like chic boutique lodges, wellness retreats and upscale glamping. Previously tourists could pay extra for high-end hotels like the&nbsp;<a href=\"https:\/\/www.tajhotels.com\/en-in\/taj\/taj-tashi\/\" rel=\"noreferrer noopener\" target=\"_blank\">Taj Tashi<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.marriott.com\/en-us\/hotels\/pbhmd-le-meridien-thimphu\/overview\/?scid=bb1a189a-fec3-4d19-a255-54ba596febe2&amp;y_source=1_NDI2NjI3OS03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D\" rel=\"noreferrer noopener\" target=\"_blank\">Le Meridien Thimphu<\/a>, but many chose the basic options included in the minimum daily fee package.<\/p>\n\n\n\n<p>\u201cThis is not the right timing. Bhutan\u2019s economy is in bad shape, and we had expected to open up tourism and start earning hard currency again, but this price hike will keep tourists away,\u201d said Mr. Dorji of the Bhutan Travel Club, adding that the new model could attract a demographic of older sightseeing tourists who would \u201cskim from one luxury hotel to another, without experiencing the Bhutanese way of life.\u201d<\/p>\n\n\n\n<p>The prime minister said that was not the government\u2019s intention. \u201cWe want to make sure that we get a set of tourists who are intellectually high-standing, knowledgeable and conscious of our needs and unique features,\u201d he said.<\/p>\n\n\n\n<p>Elsa Foster, 44, an American personal trainer who lives in Scotland, took a mountain biking tour in Bhutan with a group of friends in 2018. After a day of sightseeing in Bhutan\u2019s capital, Thimphu, they embarked on a seven-day off-roading adventure, cycling through remote mountain valleys and villages. Ms. Foster said it was very practical to have hotels booked by their tour agent as they stayed in a different location each night.<\/p>\n\n\n\n<p>\u201cI really liked how everything was organized and packaged with the old fee system, all you had to do was show up,\u201d she said. \u201cBut to pay 200 bucks on top of all the other expenses, you\u2019ve got to be pretty rich and it\u2019s a shame that Bhutan will become inaccessible to young people who won\u2019t be able to afford it.\u201d<\/p>\n\n\n\n<p>The government hopes the new policy will have the opposite effect, attracting a wider demographic. \u201cAll we mean is to welcome with a very open heart all individuals and potential visitors who want to visit and experience the uniqueness we have to offer,\u201d Dr. Tshering said. \u201cThen we will ensure that the visitor will get the value of the money that is spent in Bhutan.\u201d<\/p>\n\n\n\n<p>The United States was one of the top tourism markets for the kingdom before the pandemic, behind India and Bangladesh, with 13,016 Americans visiting in 2019 and spending an average of 10 nights, according to the Tourism Council of Bhutan.<\/p>\n\n\n\n<p>Karma Tshering, an environmental conservation and ecotourism specialist, said the government should use the increased tourism tax to meet its sustainability goals, which could include investing in hiking trails, highway amenities and training and support to service providers.<\/p>\n\n\n\n<p>He is worried that without the minimum-spend policy, \u201cwhich helps our service providers obtain minimum revenue to support their services, our people will be left in the hands of the tourists to negotiate and bring down prices,\u201d Mr. Tshering said, adding that there could be \u201ca chain impact on delivering quality services and high-end experiences.\u201d<\/p>\n\n\n\n<p>Some sectors see an opportunity in the change. Sonam Wangchuk, chairman of the Hotel &amp; Restaurant Association of Bhutan, said the amendment was long overdue and will bring positive change where all hotels and restaurants will have equal opportunity.<\/p>\n\n\n\n<p>\u201cI guess it is now the survival of the fittest, where one now needs to pull up their socks and become a go-getter,\u201d he said. \u201cThe old days of business knocking at your door are gone, therefore the harder we work the more promising it will be.\u201d<\/p>\n\n\n\n<p><em>Chencho Dema contributed reporting from Kansas City, Mo.<\/em><\/p>\n\n\n\n<p>Credit: <a href=\"https:\/\/www.nytimes.com\/2022\/07\/05\/travel\/bhutan-tourism.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nytimes.com\/2022\/07\/05\/travel\/bhutan-tourism.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Venice and other European hot spots explore permit systems and daily fees to limit the number of tourists, the tiny Buddhist kingdom will require a $200 tax on international visitors when it reopens this fall. The tiny Buddhist kingdom of Bhutan on the eastern edge of the Himalayas, often referred to as \u201cthe last &hellip; <a href=\"https:\/\/bridgetobhutan.com\/blog\/2022\/07\/07\/famous-for-happiness-and-limits-on-tourism-bhutan-will-triple-fees-to-visit\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Famous for Happiness, and Limits on Tourism, Bhutan Will Triple Fees to Visit<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,16],"tags":[205,219,1595,610,1594],"class_list":["post-15168","post","type-post","status-publish","format-standard","hentry","category-bhutan-visa","category-news","category-tourism-bhutan","tag-bhutan","tag-bhutan-travel","tag-covid19","tag-gross-national-happiness-gnh","tag-visa-to-bhutan"],"_links":{"self":[{"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/posts\/15168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/comments?post=15168"}],"version-history":[{"count":11,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/posts\/15168\/revisions"}],"predecessor-version":[{"id":15190,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/posts\/15168\/revisions\/15190"}],"wp:attachment":[{"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/media?parent=15168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/categories?post=15168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bridgetobhutan.com\/blog\/wp-json\/wp\/v2\/tags?post=15168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}